SDR Hire Insights Sales Leaders getting insights from 1000s of SDR interviews, 25+ outbound sales projects delivered over 5+ years.

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“All right, I'm in.”

You shake hands with the Founder.

You just accepted being a VP of Sales at a SaaS startup doing $74k MRR.

You're (naturally) going through your decision again:

✅ The product works.
✅ The founder has proven they can sell it.
✅ There's consistent growth month over month.

You’ve built sales functions before. You’ve sold similar products. You know this playbook:

1️⃣ Bring in a few SDRs.
2️⃣ Generate leads.
3️⃣ Sell!

The Founder has already sold almost a Million dollars - this should be a walk in the park for you.

By month three, you’re imagining:

• A packed calendar of meetings.
• A strong pipeline.
• First closed deal.

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Fast forward six months.

You’ve spent $30,000.

Your calendar - empty.

Pipeline? Dwindling.

Your SDR failed.

Why? Could be a number of things, they:

• didn’t understand your product’s impact on your ICP
• didn’t understand your ICP’s exact niche
• couldn’t find triggers and signals that drive demand for your product
• didn’t know exactly how your product solved your previous clients’ pains
• spent 2-3 months chasing you down for outreach tools

Have in mind:

Most likely - you didn't make a mistake hiring your SDR.

It was everything else that made them fail:

❌ Lack of a clear ICP structure.

❌ No buyer persona understanding.

❌ Inability to articulate how product solves pain.

❌ Lack of resources to properly talk about the solution.

What’s the common theme?

The problem wasn't the SDR.

It’s simply that you didn't have the infrastructure for success.

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Why Readiness Matters

Before hiring an SDR, ask yourself:

• Do you have a clear Ideal Customer Profile (ICP)?
• Do you know your buyer persona?
• Can you articulate exactly how your product solves their pain?
• Do you have case studies or testimonials that build credibility?
• Is your tool stack ready to go on day one?

If you can’t confidently say yes to these, you’re probably setting your SDR up to fail.

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How to Know You’re Ready

That’s why we created the SDR Onboarding Workbook.

This isn’t just about onboarding your SDR. It’s about assessing your own readiness to hire.

With this workbook, you’ll:
✅ Define your ICP and personas.
✅ Clarify your product’s value and impact.
✅ Audit your sales process and lead-gen efforts.
✅ Prepare your tools, resources, and workflows.

Get the SDR Onboarding Workbook

If you can fill out the document without a problem - you’re ready to hire SDRs.

Otherwise, take a step back, fix the fundamentals:

• Build your ICP,
• Persona,
• Product understanding,
• Impact it has on the ICP,
• Get those case studies in place,
• Figure out your tool stack
• and everything else on the SDR Onboarding List.

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Ready to Find Out?

Option 1: Download the SDR Onboarding Workbook​
👉 Download the Workbook​

Option 2: Need an SDR Now?​
Check out our list of pre-vetted candidates ready to start:
👉 Access SDR Candidates​

Option 3: Let’s Chat​
Book a call with us to assess your readiness and plan your next steps:
👉 Book a Call​

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