SDR Hire Insights SDR Hire Insights is a weekly newsletter that serves SDRs and those striving to become ones with actionable tips and top notch content.

Most sales job posts look the same - and they suck:

1. Here’s a little about the company: best in class, world wide, best category, best place to work at, here are all of our awards 🤢
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2. Generic job requirements: expected to do cold calls and cold emails and prospect on linkedin, keep your CRM tidy and have proficiency in tools like … No sh*t I’m supposed to prospect!
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3. Some generic benefits: 401k (if US), challenging and fast paced environment, X number of paid days off (ideally unlimited PTO which means absolutely nothing)
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4. No salary revealed - just saying: competitive salary. Makes me wanna cry.
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5. Bonus cringe: “This is a remote opportunity (*but you will be required to come into the office 2-3 times a week)”

These are all screaming red flags.

This is actually why most B2B marketing and sales fail. They sound: generic, bland and like everybody else.

1. Nobody really cares about your company - your candidates care about money and career opportunity
2. Instead of generic job requirements - tell your future SDRs and AEs what they'll be getting themselves into - team, quota, attainment, product
3. Benefits - tell people what their base and OTE are, then you can talk about other things
4. Salary - see 3. And also, don't hide the salary.
5. If it's remote - make it remote. If it's not, don't lie.

These seem like no-brainer things, but most companies create fluffy job ads.

Watch my full rant here (+ an example of a great job post I came across on LinkedIn):

Grab the full episode here (link) or click on the picture.

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Until next time - keep crushing it!

Stefan

113 Cherry St , 98104-2205, Seattle, Washington 98104-2205
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