SDR Hire Insights SDR Hire Insights is a weekly newsletter that serves SDRs and those striving to become ones with actionable tips and top notch content.

tl;dr:

1. Why SDRs struggle in their first role! (and how to fix it)
2. Top 5 masterclass LI posts to make you a better SDR
3. How to book 60 meetings per week with 6k cold emails/day

Read time: 2 minutes and 21 seconds

---

Why most SDRs struggle in their first role!

My first day as an SDR I was given a list of 700 contacts.

The task: "Stefan, create a cold email sequence and book meetings with these prospects."

I had some experience with cold outreach, but I felt this was just way over my head.

The good soldier I was - I did what was asked:

1. I looked at their previous campaigns for that persona
2. Copy/pasted the messaging
3. Maybe tweaked the copy a little bit
4. And loaded all 700 into the campaign

Fast forward to next week, my results were:

• 29% open rate
• 0.6% reply rate or 4 replies
• 1 interested lead

After meeting with that single interested lead - turns out he wanted us to promote his community to wealthy people using cold emails. Dang...

So let's analyze what happened there:

1. The process was off
2. The list was not qualified
3. The messaging wasn’t tailored to our list
4. The results of the campaign were just awful
5. We weren’t using multiple channels approach
6. We didn’t know exactly what our ICP criteria were

My boss expected me to JUST figure it out.

And this is a reality for a lot of SDRs out there. If you're a sales leader or a founder reading this - please make sure you set your SDR team for success (ping me if you need some friendly help).

In order to learn outbound sales, I took the next 12 months, to perfect my craft and figure out how to do cold outreach properly.

Courses, communities, webinars, and following sales leaders on LinkedIn.

I actually built a list of all the sales leaders I follow on LinkedIn, and learn from even to this day.

Reply: "Sales" and I'll send you the full list!

---

Someone forwarded you this email? You have some amazing friends who want you to be a killer SDR. Don't miss out: Get SDR Hire insights in your inbox

---

Top 5 LinkedIn posts to make you a better SDR

1. Yurii Veremchuk's and Alan Ruchtein's cold email rewrite (a must read)
2. Haris Halkic's top 30 podcasts for SDRs and AEs (we didn't make the cut 🥲 - for now 💪)
3. Elric Legloire dropped a mini masterclass on crafting your ICP (linkedin didn't promote it, so we will)
4. What helped Aaron Reeves hit 150% quota month to month​
5. Belal Batrawy live cold calling testing a new script (good + bad examples)

Send me an awesome creator you know, I seem to keep repeating all the same people 😅

---

How to send 6000 cold emails a day with 75-80% open rates

After years of leading sales teams, Frank Sondors realized there had to be a better way to scale other than hiring more people. So he built SalesForge: an AI tool for sending unique cold emails at scale.

He joined the podcast to talk about:

• How he came up with Salesforge​
• His frenemy relationship with Outreach and Salesloft
• The future of cold email in 2024 and beyond
• The launch of their cold email infrastructure product Mailforge on Product Hunt
• How SDRs and AEs can use Salesforge to crush their quota

Check out the episode here.

---

Hope you found this useful and entertaining. If you did, send this email to 1 seller you know would love to get it! I'm sure they'll thank you.

Until next time!

Stefan

​

113 Cherry St , 98104-2205, Seattle, Washington 98104-2205
​Unsubscribe · Preferences​